Northampton Locksmiths
I was approached by Northampton Locksmiths who were looking for a redesign of their existing website. Their old website was not mobile responsive, looked dated and lacked content.
They previously only ranked for the term Northampton Locksmith and were missing out on many relevant keywords. I have fixed this problem. They also only had one Google review which they have since improved greatly.
Local Search Results
Google now only shows 3 local results. Does your business appear well in local search?
- Google My Business profile maximised.
- Business directories used to improve citations.
- On-Page signals. NAP on every page of website.
- Schema code added to website to assist Google.
- Google reviews obtained to improve visibility.
- Behaviour signals. Improved click through rates.
Organic Search Results
You need to be on Page 1 of Google for your main keywords. Ranking factors include:
- Content, hence why we recommend a blog.
- Backlinks. Time consuming but we get you started.
- Mobile responsive. Google mobile-first search.
- Encryption. Google is pushing https security.
- Page speed. Clean code and fast hosting server.
- User signals. High CTR & dwell, low bounce rate.
Google Page 1 Keywords
- Locksmith Nortmapton
- Key Cutting Northampton
- Engraving Northampton
- Emergency Locksmith (if searched within Northampton)
- Trophies (when searched within Northampton)
The website ranks on page 1 of Google for many more keywords but those listed above are the most relevant which convert to customers.
Impressive Page Speed Scores
Date Tested 26th August 2018
PINGDOM PERFORMANCE GRADE 99%
GT METRIX PAGESPEED SCORE 95%