Project Overview

Northampton Locksmiths

Northampton Locksmiths approached me to redesign their very outdated website which was not mobile responsive. Even worse, the website did not even highlight many of the services they provide.

The completed website now allows them to rank for services like trophies and engraving as well as the more traditional key cutting and emergency locksmith enquiries. They have seen a huge increase in the number of reviews as a result.

Northampton Locksmiths Website

The Client

Sharon Joynes – Northampton Locksmiths Ltd

The Project Brief

I was approached by the client who wanted an updated website. Their previous website was very dated and did not even mention or target all the services they offered.

The Challenge

The client only asked for a fresh design and did not take out my search engine optimisation service. Once it was clear what the full range of services were I could come up with a design that featured lots of different pages designed to target a wide range of keywords.

The Process

From Concept to Launch and Beyond

Northampton Locksmiths operate in a very competitive local market. Since completing this project they have seen an increase in parts of the business that used to weak, like trophies and engraving. They are now aware of the importance of reviews and the number they have attracted since contacting me have shot up.

Initial Consultation

The initial communication was by email. Being a local business I was able to visit them, take some photographs to use for the website and get a better idea what services and keywords were most relevant.

Research and Planning

It was clear that there were a number of keywords that applied to them that they were not ranking for. The new website would target these terms.

Design and Prototyping

The company did not really spend any money on advertising but it was clear from the shop front and some paperwork that the colour scheme and logo should be a blue colour.

Ongoing Support and Maintenance

The business does not pay for any ongoing support. They have attempted to try and use Facebook and have made strides to increase the number of reviews they have. The local market is competitive however. Despite offering a good service at great prices their location is not great for footfall. The likes of Timpsons have locations within busy supermarkets and attract lots of business, despite being much more expensive. Northampton Locksmiths are also competing against local mobile locksmiths who don’t have the same overheads as a retail store do. The business also decided many years ago not to offer vehicle key cutting and programming which I feel is a missed oppoprtunity. They are also not open at weekends which most of the competition is which probably loses them business.



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