Portobello Paws

Ruth contacted me after finding some of the other pet services websites that I have designed for people. Ruth started Portobello Paws during lockdown in 2020, purchased the domain name with a view to using Squarespace to design the website herself.

By the time I was contacted Ruth already had a logo designed and based on the colours used I created her website. We also handled her search engine optimisation and Ruth is getting lots of enquiries as a result.

  • Portobello Paws Project
  • Portobello Paws Mockup

Ruth approached me as someone with no experience of building a website. She was planning to try Squarespace based on the belief it would be easy to use. After contacting me I explained that a WordPress website built with the correct theme would have similar ease of use. I also made it clear that it would have the added benefits of being cheaper in the long run (annual costs of WordPress hosting vs Squarespace) plus faster loading which is important for ranking in Google.

The main requirements for Ruth was that the website would look more professional than the local competition and rank well for the main search terms. Ruth is delighted with the outcome.

The website was created using the Kadence theme and Kadence blocks for Gutenberg. Ruth had already had a logo designed and we used this to come up with the colour scheme for the website. The design itself happened quickly despite not being able to meet with Ruth at the start of the project. I still plan to meet up and take my camera to obtain higher quality images that we can use both on the website and on social media.

Once the main design was completed I began the SEO campaign. This mainly involved building relevant backlinks and adding her website to many directories like Yell and Yelp. The aim is to achieve a domain authority that matches the main competition as fast as possible.

The main website design is complete but we agreed that we may swap some of the images when Ruth is able to provide better ones. After a period of time the website was ranking well for the following terms:

West London Dog Walkers
West London Dog Boarding
West London Pet Transport
West London Dog Grooming

Click here to visit the website.

Page Speed Results

How fast your website loads is now a Google ranking factor. We only use Kadence theme because it’s fast. We only recommend WordPress hosting that supports Lightspeed for best results. The following speed results were obtained from Pingdom.