Project Overview
Premium Dog Walkers
Another business that I started myself when I found I had time on my hands due to the first Covid lockdown.
Whilst I already owned Northampton Dog Walker I decided that it might be a good idea to start another pet services business that did not contain the town name in the domain (should I ever move location)
The Client
I was the client for this project.
The Project Brief
The aim was to essentially copy the same successful formula I had used for Northampton Dog Walker. The idea was to get a good domain authority and lots of positive reviews so that I had the option to have a quick start should I ever decide to move location to another part of the country.
The Challenge
The biggest challenge with this project was time. As soon as the basic design was complete I was inundated with pet transport enquiries from another business called PetsA2B. The focus on Premium Dog Walkers only really started again in early 2023.
The Process
From Concept to Launch and Beyond
Premium Dog Walkers has quickly become established in Northampton and is obtaining reviews at a faster rate than existing businesses. It is also very active on Facebook and Instagram. These factors along with blogging have resulted in a Google page 1 ranking.
Research and Planning
The planning for this website was the same process I follow for all pet service websites that I have built. Research on what keywords to target, what search volume these keywords attract and who are the competition for these keywords.
Design and Prototyping
Having designed many pet websites already it’s sometimes hard to come up with something fresh. Much of the content will be similar to existing websites but by picking a new colour scheme and fonts it’s still possible to come up with a new brand that is distintive.
Review and Testing
As always we test our designs in desktop and mobile browsers. Page loading speeds are also tested to ensure the website has a good chance to rank with the competition.
Ongoing Support and Maintenance
Most of the edits that have taken place since going live have been to add new reviews. In an effort to keep up with trends that will help with search engine optimisation, I am in the process of trying out the webp image format to see what impact it may have on rankings.
Proven
Results
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