SEO (search engine optimisation)

Northampton SEO

SEO stands for search engine optimisation. What’s the point of a beautiful looking website if it doesn’t rank well in search engines?

Small business owners want their website to generate more enquiries, more sales and ultimately more profit. 

Let Arwen Web Design show you what we have achieved for other small businesses. 

Northampton Dog Walker Local Search

Our SEO Process

In order to help our clients succeed online we will undertake a detailed analysis of your business. We will look at your existing website (if you have one) as well as the websites of your competition. 

We will also investigate keyword research tools to come up with a list of the keyphrases that we feel are the most relevant to your business. 

Once these keyphrases are agreed we may offer you our guaranteed SEO package. Our guarantee means you only pay half the cost at this stage. We will then work for the next 2-3 months to get you Google page 1 rankings for the agreed keyphrases. You only pay the SEO package balance when we have succeeded. 

Organic Search Results

You need to be on Page 1 of Google for your main keywords. Ranking factors include:

  • Content, hence why we recommend a blog.
  • Backlinks. Time consuming but we get you started.
  • Mobile responsive. Google mobile-first search.
  • Encryption. Google is pushing https security.
  • Page speed. Clean code and fast hosting server.
  • User signals. High CTR & dwell, low bounce rate.
SEO Page 1 Google

Google Page 1 Keywords

  • Dog Walkers Northampton
  • Dog Sitter Northampton
  • Dog Boarding Northampton
  • Pet Sitting Northampton
  • Pet Care Northampton

The website ranks on page 1 of Google for many more keywords but those listed above are the most relevant with the highest search traffic. 

Google PageSpeed Score 94%
YSlow Score 92%
Pingdom Performance Grade 90%
Faster than % websites tested 98%

Impressive Page Speed Scores

Slow websites cause customers to leave. Page loading speed is also a factor in the Google ranking algorithm. 

Site speed is a combination of how the website itself is coded but also what hosting company you use. Date tested 20th March 2017.

Want us to help your business succeed online? Contact us for a free, honest assessment.

Arwen Web Design

Suite 2, 21 Masefield Way,
Northampton, NN2 7JT
Phone: +44(0)7513 078341

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