In this instance the company already had a website. It was even a WordPress website. It was based around a StudioPress theme. I myself have previously used StudioPress themes before switching to using a page builder.
The existing website was better looking than most of the local competition but still had some weaknesses. The logo for example was barely legible at the size it was being displayed. The client decided they did want a redesign to freshen things up. She wanted to maintain the existing logo but display it larger. She was also keen to keep the general purple colour scheme.
The design was completed within a month. Having designed a number of dog walking websites I have lots of experience and feedback regarding what sort of designs work best. You would be amazed at how many people who design their own pet website use garish, clashing colours, comic sans font or use out of focus or poor photographs to illustrate their services.