Woof Woof Weddings
The first of two websites for this client. Pet care for weddings is still a very niche area. Relevant keywords still have very low search traffic which is why we did not recommend that the client pay for our search engine optimisation service. Attending wedding fairs and forming relationships with other wedding service providers was the advice given.
Local Search Results
Google now only shows 3 local results. Does your business appear well in local search?
- Google My Business profile maximised.
- Business directories used to improve citations.
- On-Page signals. NAP on every page of website.
- Schema code added to website to assist Google.
- Google reviews obtained to improve visibility.
- Behaviour signals. Improved click through rates.
Organic Search Results
You need to be on Page 1 of Google for your main keywords. Ranking factors include:
- Content, hence why we recommend a blog.
- Backlinks. Time consuming but we get you started.
- Mobile responsive. Google mobile-first search.
- Encryption. Google is pushing https security.
- Page speed. Clean code and fast hosting server.
- User signals. High CTR & dwell, low bounce rate.
Google Page 1 Keywords
- Dog Walkers Northampton
- Pet Transport Northampton
- Dog Sitters Northampton
- Dog Photographer Northampton
- Dog walkers near me
The website ranks on page 1 of Google for many more keywords but those listed above are the most relevant which convert to customers.
Impressive Page Speed Scores
Date Tested 26th August 2018
PINGDOM PERFORMANCE GRADE
99%
GT METRIX PAGESPEED SCORE
89%