Pastel Pet Portraits

Lorraine approached me to help her with a new design for her website and to get it back on page 1 of Google. 

Her old website looked very dated and had begun to slip down the rankings from page 1 to page 4 for her main keywords. 

Upon analysis her website had a decent domain authority due mostly to the age of the domain. However is wasn’t fully mobile responsive and the appearance did not show her skills off as a portrait artist. 

Within a short time of the redesign she is back on page 1 and getting lots of work. 

Pastel Pet Portraits Website
Pastel Pet Portraits Local Search

Local Search Results

Website shows in high position even when searching from Manchester (client is based in Windsor).

  • Google My Business profile maximised.
  • Advised that business directories important.
  • On-Page signals. NAP on every page of website.
  • Schema code added to website to assist Google.
  • Importance of Google reviews.
  • Behaviour signals. Improved click through rates.

Organic Search Results

You need to be on Page 1 of Google for your main keywords. Ranking factors include:

  • Content, hence why we recommend a blog.
  • Backlinks. Time consuming but we get you started.
  • Mobile responsive. Google mobile-first search.
  • Encryption. Google is pushing https security.
  • Page speed. Clean code and fast hosting server.
  • User signals. High CTR & dwell, low bounce rate.
Page 1 Google for organic search
SEO Page 1 Google

Google Page 1 Keywords

  • Pet Portraits
  • Dog Portraits
  • Cat Portraits

The website ranks on page 1 of Google for many more keywords but those listed above are the most relevant which convert to customers. 

Impressive Page Speed Scores

Date Tested 23rd March 2019

PINGDOM PERFORMANCE GRADE 84%
GT METRIX PAGESPEED SCORE 97%